Why B2B Sales Opportunities Stall: Understanding the Buying Group
Revenue Operations, Business Growth Alexander Twibill Revenue Operations, Business Growth Alexander Twibill

Why B2B Sales Opportunities Stall: Understanding the Buying Group

A positive sales conversation and a submitted proposal don't always mean a customer is ready to buy. As B2B buying groups become more complex, understanding who influences decisions, what matters to them and how they reach agreement can improve qualification, forecasting and commercial performance.

Read More
Agentic AI Is Moving Fast. The Bigger Challenge Is Still Organisational Change.

Agentic AI Is Moving Fast. The Bigger Challenge Is Still Organisational Change.

ast night we attended the Agentic AI & Technology: Shaping the Future of Innovation networking event in London. While AI agents dominated the conversation, the biggest takeaway wasn’t the technology itself—it was how organisations are beginning to rethink the way they work. The businesses that will benefit most from AI won’t simply adopt new tools; they’ll build the organisational capabilities needed to use them effectively. Here are our reflections from an evening of insightful conversations with founders, technology leaders and innovators.

Read More
Why AI Projects Don’t Fail Because of AI: The Organisational Capability Gap
Alexander Twibill Alexander Twibill

Why AI Projects Don’t Fail Because of AI: The Organisational Capability Gap

Artificial intelligence has become one of the biggest strategic priorities for growing businesses, yet many AI initiatives fail to deliver the expected value. Contrary to popular belief, the technology is rarely the problem.

Drawing on practical experience—including insights shared during a guest session on the Executive MBA programme at Cranfield School of Management—this article explores why successful AI adoption depends less on software and more on organisational capability.

Introducing the Tenon Growth Capability Framework—Visibility, Alignment and Capability it explains why businesses that strengthen their people, processes and operating models before implementing AI are far more likely to achieve sustainable commercial results.

If you’re a business leader considering AI, this article will help you focus on the organisational foundations that determine whether technology becomes a genuine competitive advantage or simply another expensive experiment.

Read More